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Most agencies continue to treat social media in the same way they treat their other advertising dollars. They utilize the same tried and true methods they have used for the last 10 years. While in some media platforms that may still work, social media is an industry based on technology that updates, sometimes even daily! That requires constant attention, a willingness to learn, research and dedication to implementing those changes! Each platform has it's own rhythm, and it's own best practices that without adjustment to strategy could actually work against you! Remaining relevant in an ever-changing social media world takes work! The key to success is devising a strategy that marries content with technology, thus strengthening your brand and the connections that you have with your customers! Herein lies my strength! I've helped many companies cohesively create their own social media success plan! I'd like to do the same for you!